3 Essential Things to Know When Starting a YouTube Channel

If you're reading this, that means that you've started the process of creating a YouTube channel. Or maybe you have already created one, and you're looking to grow. Either way, you've come to the right place! In this article, I will go over the three things that I think everyone should know when starting a YouTube channel. Don't worry! Contrary to popular belief, it's not all about timing. There is a science to YouTube, and anyone can take advantage of it.

1. Content

It would be hard to have a YouTube channel without producing some sort of content. Whether it is vlogging about the latest news, or showing off those crazy trick shots in your favorite video game, make sure you have a plan for what you want to produce. Take some time before releasing your first videos to brainstorm what kind of content you can provide.

However, keep it simple. Don't release a video of your crazy gameplay from the latest Call Of Duty game, and then a week later release a video debating the national debt crisis. If you stick to one theme it will be easier to grow your audience. Then, once you've garnered that following, you can start to switch it up.

2. Equipment

I know what you're thinking, “I don't have a good camera, how can I make videos?” or “My computer isn't powerful enough to run Battlefront II on the highest settings!” Having that sort mentality will hold you back from producing the content you want to produce. So, you can't run the newest game at the highest setting. That's okay! Run it on the lowest setting instead! Can't do that? Then record something that you can play smoothly. Use the resources you already have instead of worrying about buying the newest tech.

A lot of people think that they can't be a filmmaker because they don't have the newest $5,000 Canon or Nikon camera. That simply isn't true. Almost every phone nowadays has a camera that easily compares to any entry level DSLR. Use that to your advantage! Make those funny skits that you have been talking about with your friends. You may have had the means all along and didn't even know it!

A great example of this would be the show It's Always Sunny in Philidelphia. Without doing much research, you would think that the show was born in some conference room by some high level executives in the industry. Well, not really. Charlie Day said in an interview with Stephen Colbert that “we shot it for nothing.” He goes on to say “we were a bunch of kids with cameras, running around and shooting each other.” There you have it. A highly acclaimed TV series was born out of kids having fun. If they can do it, you can too.

3. Consistency

Last, but certainly not least, is how often you produce your content. I know it is hard at first if you work up to 40 hours a week, but find a way to work in a consistent schedule. This is crucial. You've started to bring in subscribers, and now you want to keep them. If you can only post a video one day out of the week, that's okay! It will give your new found subscribers a day to look forward to! If, for some reason you can't post one week, then maintain constant contact. Create a companion Twitter account to give your subscribers a place to get channel updates. It's all about maintaining that consistency.

If you stick to these three basic principles, then you too will be able to have the channel that you have been dreaming of. Feel free to leave a comment below if you think there are more things to think about before starting a YouTube channel, or maybe even if you think one of these things shouldn't be on the list!